Pre-orders are now officially live. Today, Apple revealed the full pricing for its new iPhone 17 lineup. The announcement confirms the costs for all four new models. This year’s strategy shows a mix of stable pricing and a new premium category. This gives consumers a clearer set of choices.
The pricing reveals how Apple positions each device. Upgrades like the new 120Hz ProMotion display on every model are key. Apple has factored these improvements into the new price structure.
The Standard and Air Models: A New Baseline
Apple has significantly upgraded its two non-Pro phones. This creates a powerful new baseline for the iPhone experience. Both devices share key advancements. However, their pricing reflects their distinct target audiences. One focuses on performance, the other on design.
iPhone 17 Pricing
The iPhone 17 is the new entry point to the lineup. It sees a slight price adjustment this year. The base model with 128GB of storage starts at $829. For users needing more space, the 256GB version is $929. The largest 512GB option will cost $1,129. This price gets you the powerful A19 chip. It also includes the improved dual 48MP camera system.
iPhone 17 Air Pricing
The new iPhone 17 Air debuts in the premium category. It starts at $999. This price includes a generous 256GB of base storage. The next tier is a 512GB model priced at $1,199. Its unique 5.6mm thin titanium design justifies the cost. A larger 6.5-inch screen and the powerful A19 Pro chip also add value.
The Pro Tiers: Defining the Cutting Edge
The iPhone 17 Pro and Pro Max are for professionals and enthusiasts. They continue to represent the pinnacle of Apple’s technology. Their pricing remains consistent with previous years. This reinforces their position as the ultimate devices for camera and performance.
“Apple’s 2025 pricing is a masterclass in segmentation. By holding the Pro’s entry price steady but introducing the Air at the same $999, the company is forcing a fascinating choice: do you pay for the ultimate camera system or the ultimate physical design? This isn’t just a price list; it’s a strategic move that redefines what a ‘thousand-dollar phone’ really means for the consumer.”
iPhone 17 Pro Pricing
The iPhone 17 Pro holds its ground. It starts at $999. This now includes 256GB of base storage, offering more value. The 512GB model is available for $1,199. The 1TB version comes in at $1,399. This price secures the advanced triple 48MP camera system. It also includes a new design and the A19 Pro chip with its advanced thermal system.
iPhone 17 Pro Max Pricing
The Pro Max is the absolute flagship. It also maintains its established pricing tier. The device starts at $1,199 for 256GB of storage. For users who need maximum capacity, the 512GB model costs $1,399. The top-tier 1TB model is priced at $1,599. This premium gets you the largest 6.9-inch display. It also provides the longest battery life and the best camera with 8x optical zoom.